Dongfeng Co., Ltd. Launches "100 County Thousand Townships" Raiders


On the 16th, Li Yulong, a transport specialist in Zhe Town, Gucheng County, took a passbook from Yang Fan, the deputy director of the County Finance Bureau, and had already deposited a 4,500 yuan purchase allowance.

"I spent more than 50,000 yuan to buy the 'Dongfeng King Kong 4100' light dump truck, did not expect the government to make up so much money." Li Yulong kept laughing.

On the 4th of last month, 7 ministries and commissions including the Ministry of Finance and the National Development and Reform Commission jointly issued the "Detailed Rules for the Operation of Auto and Motorcycles in the Countryside". Compared with the plan announced in March, the rule will directly include light trucks into the subsidy range, and the conditions for scrapping existing models before enjoying the subsidy will be exceeded.

For the nation's second largest light truck manufacturer, Dongfeng Motor Co., Ltd. (hereinafter referred to as “Dongfeng”), the new regulations have finally made it clear that they are fully implementing the “100 County Thousand Towns” Market Raiders.

At the Gucheng Century Plaza on the 16th, more than 10 Gucheng farmers and Li Yulong received a car subsidy. Dongfeng has produced a variety of special vehicles for rural areas such as light trucks, pickup trucks, micro-surfaces and multi-functional biogas service vehicles. The Xiangfan City Traffic Police Detachment has also opened the “Mobile Vehicle Administration” certification vehicle to the scene. “The Raiders of '100 County Thousand Townships' plans to form an increase of sales of 20,000 units this year.” Zhu Fushou, general manager of Dongfeng Shares, told reporters.

In fact, since 2005, Dongfeng has started to develop rural special vehicles. In February of this year, around the theme of “cars going to the countryside”, the company’s top six research sub-groups went to the nation for research.

Xiong Aiguo, deputy general manager of Dongfeng shares, said that “the strategy of 'cars going to the countryside” is an opportunity. Next, we must work from the point of sinking, promote end sales and services, and strive to seize the market through quality advantages and brand advantages.”