In this year’s new auto industry planning, the “four big and four small” pattern redefined by the state has changed the original “three big” pattern. Recently, Dongfeng’s sales in July surpassed that of FAW for the first time, ranking second. FAW is also planning an overall listing to make up for the gap in the capital market.

While SAIC is increasingly consolidating its old position in the domestic market, FAW and Dongfeng are fighting for the second place, and the pattern of the “Big Three” has quietly changed. >>>Models are not the main reason for sales

SAIC's "boss" status is increasingly consolidated

SAIC's "boss" status has been increasingly consolidated. In the first seven months of this year, SAIC Motor sales have been close to 1.44 million, which is more than 400,000 vehicles ahead of FAW Group 2 in the second place, leaving FAW and Dongfeng far behind. This year, SAIC's total production is expected to exceed the 2 million mark and it will become China's first automobile group with a production and sales scale of over 2 million vehicles.

SAIC-GM-Wuling, Shanghai Volkswagen and Shanghai GM go hand-in-hand with the SAIC Group's "troika". The former occupies almost half of the mini-vehicles, with an average monthly sales of nearly 100,000 units, and the first seven months of sales are about 600,000 units. , SAIC Motor is the biggest contributor to maintaining the situation. Shanghai Volkswagen and Shanghai General Motors both ranked first in the narrow passenger car industry in July. In addition, SAIC's own brand, Roewe, has begun to increase in volume. Nanjing Iveco and SAIC Hongyan Iveco also entered the commercial vehicle segment.

In terms of profitability, after raising 3 billion yuan for South Korea’s Ssangyong Motor in 2008, SAIC’s joint ventures have experienced rapid growth. The overall profitability has surpassed that of FAW and Dongfeng and it has become the auto group with the highest profitability in the country. SAIC also took the lead in the field of new energy vehicles, which represents the future direction of development.

FAW wants to enhance capital speaking

Previously, FAW had been ranked in front of Dongfeng, but in July, the situation changed. Dongfeng sold more than 157,700 FAWs for the first time this year with sales of 163,700 units. This made the competition of the domestic automobile group runner-up full of suspense; this year In the first 7 months, FAW 1.02 million was still ahead of Dongliang's 971,800 vehicles, ranking second, but the 4.23% growth rate was far below the Dongfeng's growth rate of nearly 20%. It is not difficult to know that 50,000 auto groups that sell an average of nearly 150,000 vehicles a month are not difficult, and the ownership of this year’s “second runner-up” is full of uncertainties.

"Compared to Dongfeng's more joint ventures, FAW is mainly relying on two joint ventures between FAW-Volkswagen and FAW-Toyota, and the growth rate is slower," Jia Xinguang, an auto analyst, told the reporter. In fact, compared with SAIC and Dongfeng, FAW's short board is in the capital market. SAIC achieved its overall listing through SAIC Motor. Dongfeng achieved its overall listing objective through Hong Kong's Dongfeng Motor Group Co., Ltd. In contrast, FAW Group still has a gap with SAIC and Dongfeng in terms of financial strength.

Recently, it was reported that the overall listing plan of FAW Group has been completed and the listing is imminent. The backdoor FAW Car is most likely, and the H-share listing plan is also under development. After the news broke out, FAW Car, FAW Car, FAW Xiali, and Qiming Information temporarily suspended trading on August 17th. The Shanghai-listed FAW Fuwei continued to trade. FAW Group has listed on the market two years ago, and has previously carried out asset integration, divestment, etc., restructuring work has basically been completed, ready for listing. As FAW Car's current main business is the production of self-owned brand vehicles, the FAW Group is listed for fundraising, and it is mainly to invest in this area. The construction of self-owned brand vehicles is a more coincident direction.

Changan, Beijing Automotive, Guangzhou Automobile pursued closely

In fact, not only is the status of the traditional “Big Three” delicate, but even the Chang’an, BAIC, and GAC behind have also met with sufficient stamina to catch up with the “Big Three” in front of them. The status of the “Big Three” is not static, and this year’s new plan for the revitalization of the automobile industry has been re-classified as “Four Big Four” (four major ones are SAIC, FAW, Dongfeng and Chang’an, and four are Beiqi, Guangzhou Automobile, Chery and CNHTC). ) is an indirect denial of the previous "big three." Both Changan and BAIC have set ambitious targets for the production and sales volume to reach 2 million units in the next few years, which are almost comparable to those of FAW and Dongfeng. Under the background of the country's vigorous promotion of mergers and reorganizations, if it cannot expand, it may eventually be annexed by other large-scale groups.

At present, Chang’an, which has just been listed among the “Big Four”, has the greatest threat to the “Big Three.” Driven by the popular micro-car market this year, Chang’an’s growth rate in July is much higher than that of FAW and Dongfeng. The gap between the former two is also gradually narrowing. Changan Automobile plans to achieve a production capacity of 2 million vehicles and 2 million vehicles by 2012. It is currently reported that Hafei and Changhe, the automotive assets under the CATIC Group, may be allocated to Changan Automobile free of charge. In this way, Changan Automobile will immediately increase the sales volume of 400,000 vehicles. .

Among the camps that are catching up with the “Big Three”, the most ambitious is Beijing Automobile Holdings. In the first 7 months of this year, BAIC Motor has the fastest growth rate among the major domestic auto giants. Beiqi is not satisfied with this and is still domestic While looking outside for the goal of acquisition, although there is still no target to complete the acquisition, there is no shortage of big ideas. Beiqi plans to achieve 1.13 million sales and sales of automobiles this year, with a sales income of 110 billion yuan. The next year’s production and sales target will be 1.5 million units and sales revenue will be 150 billion yuan. In 2011, the production and sales target will be 2 million units and sales revenue will be 200 billion yuan.

Among the domestic key auto groups, Guangzhou Automobile relies mainly on Guangzhou Automobile Honda and GAC Toyota, and its production and sales scale is relatively small. However, its profitability is second to none among domestic automobile groups. With the solid strength accumulated by the two joint venture companies, GAC has taken the lead in the country. In the acquisition and reorganization part, the company first entered Changfeng Motor and signed a joint venture agreement with Fiat. It is believed that in the near future, the production and sales scale of GAC will be quickly implemented.

Reporter observation:

Doing "big" is better than doing "strong"

In the country’s new automotive revitalization plan, the scale has been placed in an unprecedentedly important position, because the “four major and four small” divisions basically have an annual production and sales scale of 2 million vehicles and 1 million vehicles. The heads of companies have anxious feelings. If they don't grow quickly, they may be eaten by other companies. Their position may not be guaranteed. Therefore, auto companies have recently been “big” impulses.

What are the short cuts for "big"? Of course it was mergers and reorganizations. Therefore, the information on mergers and acquisitions at home and abroad this year has skyrocketed. People once thought that there were several domestic companies that “not bad money” and held checks all day long to find projects everywhere. If it is only a simple reorganization that can make a powerful car group, it is really happy. This is not the case. China’s auto companies are basically state-owned enterprises. The government can form a Chinese auto group with a scale of over 10 million vehicles (currently China’s auto production capacity is already over 10 million yuan). What GM, Toyota, and Volkswagen are not talking about? In the early days, he jumped to the top of the world. Why do you have to wait until 2025 (BYD proposes to become the world's first car company in 2025)?

Another big way to do "big" is through joint ventures. The use of powerful foreign brands can quickly open the market while doing large-scale, but at best this is just an assembly factory. Recently, FAW and Dongfeng have been criticized as "Yangtzu Factory". Whether FAW and Dongfeng are convinced or not, if there is a divestment of the joint venture factory, what remains of FAW and Dongfeng? Only commercial vehicles, but heavy trucks have also been defeated by heavy trucks, light trucks are far less than Fukuda.

Under the impact of the financial crisis, relying on the drive of policies, the Chinese automobile market has risen against the trend. At one time, everyone felt that the days of being “big” were very good, but “big” was not necessarily “strong”. China's auto market cannot be so good forever. This is not the case in the second half of last year. The largest SAIC Group in China needs to accrue Ssangyong’s loss of RMB 3 billion. It’s a hard time!

General Motors has seen Toyota, which is considered an idol company, fall into the first loss. The reason is that it has to compete blindly with the GM for global first place. Now recompress the scale and pursue profit first. For domestic companies, they should first build their own core competitiveness, and it is fundamental to be strong.

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