Shell Reeletes China's Largest International Lubricant Supplier
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The survey shows that Shell has a 13% share in the global lubricant market, which is 2% higher than the second-ranked competitor. The survey data shows that despite the severe operating situation, Shell achieved a performance that exceeded the average level of the entire lubricants market, and continued to increase its market share in major growth countries.
David Pirret, executive vice president of Shell Global Lubricants, said: “The Kline survey shows that despite the external environment, we have once again achieved an average performance of more than the entire lubricant market, maintaining us The company's leading position in the industry, which has been achieved for the third year in a row, confirms our consistent strategy, strong brand and technological leadership in providing first-class lubrication solutions to our customers."
In 2008, the global lubricant market demand fell by 3%. However, the Shell Lubricants business has achieved significant growth in particular in Brazil and Russia, with sales increasing by 13% and 6% respectively. In the Asia-Pacific region, the world’s largest lubricant consumption area, Shell’s sales of lubricants have also increased.
It is reported that "Shell Lubricants" is the collective name of the companies that are engaged in the lubricants business of the Shell Group. They manufacture and deploy products for a wide range of applications - from automotive, mining, power generation to commercial transportation. Shell's lubricant brands include Pennzoil, QuakerState, ShellRotellaT, Shell Heineken, Shell Rimula, Shell Tellus, Uni-President, Automotive Care Products, and Jetway.
Shen Jian, general manager of Shell China's lubricants business, said: “Continuing to maintain the championship status of international lubricant suppliers proves that the consistent high quality of our products and services can bring real value to our customers. In 2008, we won some from The business growth of important customers in the steel and food processing industry, in addition, has also achieved significant growth in the passenger car and transportation markets."
"Last year later, our state-of-the-art lube oil blending plant in Zhuhai will be officially opened, and new lubricants R&D facilities will also be put into operation later, which will bring real competitive advantages to our business expansion."
Li Chi, general manager of Shell Uniform, said: "We are proud of Shell's third year of rejoice in the news of China's largest international lubricants supplier. We are also proud of the contribution made by Lubricants in this regard. With support, we have achieved overall improvement in many aspects such as brand value, quality, and safety management. This year, we are launching a series of new products and new brand value propositions in succession to meet the needs of Chinese consumers with quality products.â€
Despite the severe global economic situation, the Asia-Pacific region is expected to maintain rapid growth in the next few years. It is expected that the demand for lubricants in China will increase by about 3.5% annually from now to 2013, which will make it surpass India as the fastest growing market in the world. The fastest growing area in the Chinese market is expected to be industrial lubricants.
Looking ahead, David Piritt pointed out that the Shell Lubricants Business has the ability to continue to surpass the market average, overcome future uncertainties, and fully grasp the opportunities. He said: "The global economic recession will undoubtedly have a huge impact on the lube market, bringing about rapid changes and volatility."
“Despite this, we will continue to invest heavily in the development of lubricants to ensure that we can have innovative technologies to enhance Shell’s competitive advantage and create higher value for our customers. Focus on technology, plus our dominant brand And the global business network, which means that we have the ability to seize the opportunity for the future." David Piritt said.