From September 1st, Jaguar Land Rover China will cut the price of about 10,000 parts and components, and the average price reduction will reach 20%. At the same time, in order to meet market demand, Jaguar Land Rover will also increase supply to the Chinese market, and strictly monitor the prevention of dealers' mark-up behavior.
Jaguar Land Rover Greater China President Gao Bo said last weekend that Jaguar Land Rover China has fully cooperated with the anti-monopoly investigation and information consultation of relevant Chinese departments, and has taken positive measures to respond, hoping to let Chinese consumers reduce the price of vehicles and parts. Benefit.
The reporter learned that Jaguar Land Rover China sold 71,000 vehicles in China from January to July this year, a year-on-year increase of 44%.
In response to previous media exposure of Jaguar Land Rover China dealers to increase sales, Gao Bo said that on the one hand, if consumers encounter unfair behaviors such as dealers' fare increase, they can report and complain to manufacturers; on the other hand, manufacturers will Increase supply to the Chinese market to meet the needs of Chinese consumers.

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