The National Development and Reform Commission recently announced the economic operation of the food industry in 2013. In 2013, the production and sales of China's food industry grew steadily, the scale of benefits continued to expand, the consumption structure continued to escalate, the price increase remained stable, and the overall development remained stable.

The situation in the food industry is favorable, and the export of food machinery is indispensable for brand awareness.

According to customs statistics, China's total import and export of food in 2013 was US$153.16 billion, an increase of 8.1% year-on-year, a decrease of 4.4 percentage points from the previous year. Among them, exports of 57.95 billion US dollars, an increase of 6.8%; import 95.21 billion US dollars, an increase of 8.9%. The United States, ASEAN, and Brazil are the three major trading partners for China's food import and export. The total value of imports and exports in the United States was 26.27 billion U.S. dollars, accounting for 17.1% of the total value of China's food import and export over the same period; the import and export volume of ASEAN was 24.78 billion U.S. dollars, accounting for 16.1%; and the import and export volume of Brazil was 22.88 billion U.S. dollars, accounting for 14.9%.

Overall, the growth of the food industry in 2013 was relatively good, but the production and operation of individual industries declined, and the task of promoting industrial upgrading and eliminating backward production capacity was still heavy. In 2014, the continuous advancement of agricultural modernization and urbanization will provide a better basis for food industry development and market space. It is expected that the food industry product structure will be further optimized and the quality of industrial development will be further enhanced.

The future of China's food machinery export potential is huge Industry analysts pointed out that in the future, ASEAN countries will further increase the demand for food processing and packaging machinery. By 2015, the total output value of China's food processing and packaging machinery industry is expected to exceed 600 billion yuan, and the average annual growth rate will maintain at a level of 16%. It can be seen from this that the potential for China's food machinery exports will be huge in the future.

Industry analysts pointed out that: China's food processing and packaging machinery products have unique advantages such as low transportation cost, fast delivery, reliable quality, stable performance, easy operation, reasonable price, and applicable technology. Therefore, favored by foreign countries, especially Southeast Asian countries, Chinese enterprises have also accelerated their march to Southeast Asia.

The food industry in Southeast Asia is rapidly developing. As a result, the demand for food machinery has also steadily increased. Taking Thailand as an example, the food industry is the most important driving force of Thailand's economy. In 2011, the total income of Thailand's food industry reached 32 billion U.S. dollars, becoming the largest food exporter in the Asia Pacific region and the seventh largest food exporter in the world, and an emerging investment in the food processing industry. This further increased the overall value of Thai agriculture in the national economy. In addition, the Vietnamese food processing market is growing at an annual rate of 20% to 40%. The development of the food industry in these countries has laid the foundation for China's machinery going out.

China's food machinery industry exports to Southeast Asian countries also have many advantages. First of all, with the completion of China-ASEAN Free Trade Area, China’s food processing and packaging machinery enterprises’ export ASEAN can enjoy a zero-tariff policy, greatly reducing export costs, bringing good profits for Chinese companies, and can also be used at lower prices. In the same period, his country’s products competed. Second, in recent years, the amount of food import and export trade between the two countries has increased year by year. The level of the food processing industry in many Southeast Asian countries has lagged behind, and the import of food processing and packaging machinery has continued to increase. Third, China's products are cost-effective, and due to geographical advantages, after-sales service can be guaranteed, but also won the recognition of these countries.

China's food machinery industry has developed rapidly in recent years and has achieved significant improvement in sales, products, and technology. China's food machinery companies are not satisfied with the domestic market. With the growing market for foreign food processing, the demand for customers has also gradually increased. China's food machinery will also aim at foreign markets.

Food machinery to enhance brand awareness is inseparable from the network food machinery market is very broad, but due to low visibility, resulting in the production volume is not up. Brand awareness is a kind of business philosophy, and the advanced awareness of food machinery brands has always placed the company at the forefront of the market in competition.

Wechat marketing simply means that micro-ransom, the circle of friends to spread word of mouth to obtain users, while constantly through the feedback users, holiday care to achieve interaction with the user, the quality of such users is high.

Food machinery companies also began to focus on the influence of this new marketing platform. Nowadays, many WeChat public platforms in the field of food machinery have landed strong, creating a thriving new market for food machinery, and serving users in real time and dynamically, helping customers solve problems encountered in operations quickly and easily.