FAW Jiefang sold 200,000 vehicles in 2011, and tractors maintain 40% market share


On December 29th, 2011, the FAW Liberation 2012 Business Annual Meeting was held in Guangzhou with the theme of “raising the capacity, adjusting the structure, strengthening the service, and pursuing the first”. A total of 2,000 people including FAW Group Corporation, the head of FAW Jiefang Co., Ltd., and liberated agents, service providers, and special-purpose vehicle partners from across the country participated in the conference to take stock of the 2011 sales performance and conspired for the 2012 development plan.

In 2011, in the face of domestic complex market environment and unprecedented fierce competition, FAW Liberation faced challenges and overcame the influence of unfavorable factors such as changes in demand structure, strengthening end-market development, product promotion, and application and service of 4P+2S marketing tools. Various marketing mix measures such as the improvement of the protection power have further consolidated the marketing base while curbing the decline in market share.

High-end technology, qualitative liberation

As the foundation of China FAW Development and the starting source of China's auto industry, FAW Liberation has always upheld the banner of independent innovation and relied on FAW's strong R&D advantages to continuously improve its international competitiveness.

In January 2011, the Liberation J6 Heavy Truck won the first prize of the 2010 National Science and Technology Progress Award for its leading domestic independent technological achievements. This is the highest honor of the China Science and Technology Awards and is the first time that the award has been awarded to civilian vehicles since its establishment.

On July 15, commemorating the 55th anniversary of the release of Jiefang trucks, FAW Liberation launched a commemorative edition of the J6 Liberation J6, which is a heavy-duty brand for imported heavy-duty trucks. The technology research and development, manufacturing process, fuel-efficient products, and power, Safety, light weight, and other aspects have absolute advantages over competing products.

Industry experts said that the liberation of J6's "55th Anniversary Edition" is a milestone and far-reaching significance for leading and promoting China's independent high-end heavy truck brands to import instead.

In 2012, FAW Jiefang will also launch J6 13L/9L natural gas tractors, dump trucks, Xindawei natural gas tractors, dump trucks, and trucks; J6L 4X2/6X2 small row of semi-van trucks, all-wheel drive vehicles, etc. To further enhance the coverage of liberation products and the market adaptability.

Improve ability and improve structure

After three years of solid foundation, the ability to liberate the marketing system has been significantly improved, and the overall transformation from selling cars to marketing has been realized, initially forming a marketing system with strong market competitiveness and emancipatory characteristics.

The launch of Liberation J6's "55th Anniversary Edition" is an emancipatory feature of innovative marketing. It is FAW's first full-scale marketing integrating emotion marketing, experience marketing, event marketing, brand marketing, and service marketing. With the help of the liberation truck's 55 years of historical accumulation and users' loyalty to the emancipation of the brand, it gives thanks to users. Liberate the unique value of the product.

In response to the current high-end user operation and demand characteristics of the fast and efficient logistics market, the J6 “55th Anniversary Edition” adopts a new measure of “two years without mileage protection” benchmarking service, which fully reflects the absolute confidence of FAW’s liberation in product quality. And is absolutely responsible for the interests of users.

At present, domestic manufacturers in the mid- and heavy-duty truck market are constantly increasing in competition, and competing products are constantly being upgraded. The competitive environment facing liberation is becoming more severe. This places higher demands on the market development capability, management and management capabilities, and service support capabilities of the liberation marketing system. .

In 2012, FAW Jiefang will expand its market segmentation model by strengthening its share target management, and improve its marketing system to recognize the market's capabilities. Through the application of 4P+2S tools in various market segments, it will accurately grasp the competition in the terminal market, implement effective marketing strategies, and improve the marketing system's terminal market development capabilities.

In order to improve the management and management capabilities of the distribution network, improve customer satisfaction, and form a liberation of the core competitiveness, in 2012 FAW liberation will focus on the standardization of sales processes, service capabilities, and agent team building.

Through the continuous improvement of the core capabilities of the marketing system, we have gradually changed the situation in which the network layout and capabilities are not balanced, and regional and lineage markets have been unbalanced. This has resulted in a clear division of labor, rational layout, ability to assume regional business responsibilities, and a full reflection of the network structure that liberates brand features. Form a relatively balanced and mutual promotion, give full play to the advantages of the layout of the liberation base and product advantages of regional and strain structure.

Give thanks to users and strengthen services

At present, China's truck market has entered the era of product features and quality homogeneity, and service differentiation is gradually becoming the main attack direction for all manufacturers to increase their market competitiveness.

In 2012, the liberation will usher in the tenth anniversary of the “Touched Service” brand. The actual needs of truck users have already put forward higher requirements for the medium- and heavy-duty truck industry: there will be no future without service! Liberated as a veteran car company, and the first proposed service brand, 10 years of moving service accumulation, FAW liberation should be more effective, stronger service, the liberation of moving service brand as the core competitiveness of liberation.

In 2012, FAW Liberation will focus on preventive maintenance. It will increase the availability of vehicle maintenance services by expanding service outages at service stations, advancing the franchise for specialized service stations, strengthening the construction of spare parts channels, and improving service management. Rate, improve the convenience of user maintenance services, reduce user maintenance costs.

At the same time, Liberation will continue to implement preferential policies for western service and spare parts, and support the western service providers in accelerating their ability to upgrade. Mobilize the enthusiasm of service stations to ensure timely and effective service. Increase the reserves of the spare parts center, and at the same time provide service station replacements to reduce service station pressure; increase service input.

To service emergency services in remote areas and holiday breaks, raise the cost of settlement fees; increase technical training and improve the technical level of service stations. Relieve terms and conditions for maintenance services within the three-period period; accelerate major resolving cycles for occasional major failures and relax the principle of three guarantees.

Face challenges and target 210,000 vehicles

In 2011, the overall sales volume of domestic heavy-duty trucks dropped by 129,000 vehicles, a decrease of 10%. Among them, the number of tractors dropped by 105,600, a drop of 29%.

Under the background of the overall decline of the industry, the liberation marketing system has withstood severe market tests. From January to November, FAW liberated 189,000 units and is expected to reach 200,000 vehicles throughout the year. Strong tractors maintain a 40% market share advantage. At the same time, breakthroughs have also been made in various market segments: the market share of dump trucks has increased by 1%; the market share of 8x2 trucks has increased by 2%; the market share of lightweight 8x4 trucks has increased by 7%; cement mixing The market share of the car has increased by 2%, and it has achieved sales of 3,000 vehicles throughout the year, representing a year-on-year increase of 50%.

Experts predict that the growth rate of China's GDP will remain at a rate of 8% to 9% in 2012, which undoubtedly lays a good foundation for the stability of demand in the heavy truck market.

It is estimated that the total demand for heavy trucks in the industry in 2012 will be around 1.1 million, slightly lower than in 2011. The demand for tractors and trucks remained stable, and the demand for special vehicles and dump trucks declined slightly. In 2012, FAW’s indispensable goal is to achieve a sales volume of 210,000 units and a market share of 19.1%, including 110,000 in Changchun, 90,000 in Qingdao, and 10,000 in Liute and Changte.

We have reason to believe that, under the guidance of the main workline of “advancing capacity, adjusting structure, strengthening service, and pursuing first”, FAW's liberation of self-innovation and high-end technology will surely meet challenges and achieve liberation marketing in 2012. New leap!

Jaw Crusher

A Jaw Crusher is one of the main types of primary crushers in a mine or ore processing plant. The size of a jaw crusher is designated by the rectangular or square opening at the top of the jaws (feed opening). Primary jaw crushers are typically of the square opening design, and secondary jaw crushers are of the rectangular opening design. However, there are many exceptions to this general rule.
A Jaw Crusher reduces large size rocks or ore by placing the rock into compression. A fixed jaw, mounted in a "V" alignment is the stationary breaking surface, while the movable jaw exerts force on the rock by forcing it against the stationary plate. The space at the bottom of the "V" aligned jaw plates is the crusher product size gap, or the size of the crushed product from the jaw crusher. The rock remains in the jaws until it is small enough to pass through the gap at the bottom of the jaws.

Jaw Crusher,Mini Jaw Crusher,Portable Jaw Crusher,Mobile Primary Jaw Crusher

Shenyang Sanland Mining Equipment Manufacture Co., Ltd. , https://www.sanlandcrushers.com