Daimler Fukuda will establish a joint venture
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Beiqi Foton Motor Co., Ltd. and Daimler AG have recently signed the "Commercial Vehicle Cooperation Agreement" in Berlin, Germany. Both sides agreed to establish a joint venture company in China first and then seek similar cooperation projects in other emerging markets around the world.
The cooperation between Daimler and Foton Motors is very complementary to both parties, which will help both parties to jointly explore the international market and achieve a win-win strategy. Daimler can provide Fukuda with strong operational management, technical R&D, and global sales network support to provide insurance for Futian’s overseas investment; Futian’s advantages in terms of product resources and cost control for economical commercial vehicles will also help To expand Daimler's share in emerging markets.
In the past, traditional joint ventures and cooperation in the Chinese auto industry had introduced mature models from foreign countries. Most of the Chinese joint ventures were only assembly plants, and their products were mostly domestic. The joint venture between Daimler and Foton has taken a new step. The Chinese joint venture company is the operation center of the global cooperation between the two parties. It is the management decision, R&D, production, supply chain management, marketing management, etc. center. The Auman brand products produced by future joint ventures can be sold overseas through Daimler's sales system; domestically produced Daimler heavy truck engines can be equipped with Auman heavy trucks to enhance the competitiveness of Auman heavy trucks in China and emerging markets. This will enable the two parties to complement and benefit from the two markets at home and abroad.
After the establishment of the joint venture company, Foton Motors and Daimler jointly conduct overseas investment, which can circumvent the trade barriers and obstacles often encountered by Chinese auto companies when setting up factories in foreign markets, so that they can seize the favorable opportunity to occupy overseas markets; With the cooperation of Daimler, Foton Motor will have the opportunity to digest, absorb and utilize Daimler's advanced R&D technology, global operating experience and resources, not only to enhance the international competitiveness of Foton Motors products, but also to achieve a global leap for Foton Motors. The development provides brand reputation and marketing network support.
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