Suzuki China's new general manager Sakamoto Hiroshi decided to re-instate their former triplet merger plan by Hashimoto Junming to reverse the current development difficulties. However, it may be difficult for the first transcript of this kind of fire to really burn, and it is more likely to be attributed to abortion like its predecessor. In the current pattern of interests, Gein can only be a "one-man show."

Sakamoto Hiroshi said that the imports of Suzuki, Changan Suzuki and Changhe Suzuki will further promote joint sales in the future, because “the types of products produced by the two joint ventures are only part of Suzuki’s varieties”. Suzuki is not as much as Toyota and GM products, and sales in the same store can increase the number of models, thereby increasing overall sales.

This unique marketing method is exactly the "exclusive perspective" of Suzuki, but its implementation will be very resistant. Chang'an Suzuki, which is currently the best-developed company, has no flu at this point and has made it clear that it does not intend to participate in this plan. Even if Changhe Suzuki dealers have the motivation to participate, they will also face a lot of troubles in terms of specific operations. The wonderful drama from Suzuki’s point of view seems to be very interesting to the joint venture company because Suzuki is a company, but a woman is married and her husband is an independent company. This is the most basic practical issue.

In fact, the cause of joint sales is that the Suzuki models are not enough to seriously tilt the two joint ventures. The launch of products is also the core issue of Suzuki's development in China. Looking back at the history of Chang'an Suzuki, we can see that an overview of Alto has supported it for 5 years. Since then, there have been only antelope and only 5 years before there was a rain swift. In the total sales volume of 1 million cars of Changan Suzuki, Alto’s micro-vehicle feat accounted for Going half way, this can't keep up with the pace of the market in the past decade. Changan Suzuki claimed a lot of new cars last year, but it is basically a small remodeling model, but it does not want to be named. The unbalanced product launch has also caused the current disadvantage of Changhe Suzuki.

But then again, it is not necessary to have a very rich product line in order to allow companies to develop normally. The real cases are Guangben, Dongben, Guangfeng, etc. Their models are not many, but they are still in full swing. Therefore, the crux of the problem is that it is impossible to introduce new products synchronized with the global market to the Chinese market, or think that it is unnecessary to do so. Of course, the new Alto is about to enter the market, and Splash will settle in Changhe Suzuki next year, indicating that Suzuki is already changing the jet lag. But now, there are more boutique cars in the market than the “ugly ducklings” of Alto, and the maturity of consumers and the expansion of choices have brought new challenges to the new Alto. Before the domestic Splash, how does Changhe Suzuki win the turnaround in advance? This is obviously not The problem that joint sales can solve is that "2+1" can hardly be greater than 3.

The predicament of Suzuki in China is actually an issue of how international manufacturers allocate and integrate resources in China. At the beginning of the market opening, “two women and two married women” were not too many, and the three parties could live well. However, with the in-depth development of the market, opportunities will be reduced and resources will be insufficient. With the passage of time, the shadow of international manufacturers in the integration of domestic auto companies will become increasingly apparent. The integration of channels may only be a furry technique, and the ultimate solution lies in the localization of enterprise integration or joint venture brands.

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