After Audi and Chrysler, Mercedes-Benz also received a "high price" ticket.
Recently, the Jiangsu Provincial Price Bureau imposed an administrative penalty on the “Benz Car Price Monopoly Case”, which was fined 350 million yuan for Mercedes-Benz and 7.69 million yuan for some dealers. Mercedes-Benz immediately responded positively, saying that the punishment decision was "completely respected, sincerely accepted and immediately followed." The relevant person in charge of Mercedes-Benz also told the "China Business News" reporter that Mercedes-Benz has developed a series of targeted rectification plans that have been approved by relevant law enforcement agencies through comprehensive self-examination, but the details are not disclosed at present.
In the second half of 2014, anti-monopoly investigations in the auto industry that have been going on for several years have gradually “landed”, and parts and components companies bear the brunt, and some luxury car manufacturers have also been punished. Judging from the survey information revealed by the relevant departments, the current progress is only the corner of the anti-monopoly of the auto industry. The relevant person from the National Development and Reform Commission told reporters: "Anti-monopoly will become a normal state of the automobile industry, and from the perspective of the sensitivity of attention and the concentration of monopolistic behavior, in the next period of time, luxury cars and parts May still be the focus area."
Another "high price" ticket In late April, the Jiangsu Provincial Price Bureau issued a "high price" penalty of 350 million yuan for Mercedes-Benz. It is reported that this value is 7% of Mercedes-Benz's sales in the region last year. As of now, this is also the biggest ticket received by automakers in anti-monopoly investigations.
After the Jiangsu Provincial Price Bureau issued a penalty decision, Mercedes-Benz quickly issued an official statement: "This (penalty decision), Mercedes-Benz expresses full respect, sincere acceptance, and will immediately comply with the implementation. At the same time, we also Through a comprehensive self-examination, a series of targeted rectification plans have been formulated and approved by relevant law enforcement agencies. We will take the precautions in the future and strictly strengthen the internal laws, dealer networks, and various business links in accordance with relevant laws. Legal regulation and supervision, and resolutely prevent such situations from happening again."
Although Mercedes-Benz did not respond to the relevant rectification situation, according to people close to Mercedes-Benz, the company's rectification plan is usually based on the punishment, Mercedes-Benz is no exception.
The Jiangsu Provincial Price Bureau pointed out in the penalty decision that Mercedes-Benz and the distributors in Jiangsu Province have reached and implemented a monopoly agreement that limits the minimum resale price of E-class and S-class vehicles and some parts, in violation of the Anti-Monopoly Law. The four provisions exclude and restrict competition in the relevant market and damage the interests of consumers.
"According to the administrative penalties imposed by the Jiangsu Provincial Price Bureau, Mercedes-Benz's rectification measures should include the following aspects: legal training on anti-monopoly of company personnel; rectification of dealers' appraisal system and business policy in accordance with the Anti-Monopoly Law. Eliminate illegal activities through self-examination, and consciously maintain a fair market competition environment, etc., said the person close to Mercedes.
The investigation has successively "landed"
As the first auto company to be subject to anti-monopoly penalties in 2015, the Mercedes-Benz auto price monopoly case has caused some controversy in the industry, but the degree has been reduced compared with several cases in 2014. As early as August 2014, Li Pumin, Secretary General of the National Development and Reform Commission, announced that “the anti-monopoly branch of the Jiangsu Provincial Price Bureau has conducted anti-monopoly investigations on Mercedes-Benz dealers in five cities including Suzhou and Wuxi.” The 350 million yuan fine was only the normal "landing" of the investigation results.
In this regard, Zhu Rongyuan, executive deputy secretary-general of the Automobile Dealers Chamber of Commerce of the National Federation of Industry and Commerce, said: "To some extent, the penalty imposed by the Jiangsu Provincial Price Bureau on Mercedes-Benz is more symbolic than the actual effect. Because this is the automobile industry this year. The first anti-monopoly ticket, and Mercedes-Benz has been nicknamed by the National Development and Reform Commission, which means that the anti-monopoly of the auto industry is not only continuing, but previous investigations have also come to conclusions."
It is reported that the NDRC's anti-monopoly investigation on automobiles and accessories began at the end of 2011, but it was not until August last year that the relevant progress began to leak the "wind" and began to reverberate in the automobile industry: first, luxury car companies have successively lowered the price of models or accessories. Subsequently, some Japanese brands also adjusted the price of parts.
On August 13, 2014, the Hubei Provincial Price Bureau imposed administrative penalties on the monopolistic behavior of four BMW dealers, and the automobile industry entered the practical stage of anti-monopoly penalties. Subsequently, the anti-monopoly penalties of 12 component companies took the lead in “landing”: the NDRC imposed a fine of 1,235.4 million yuan on the price monopoly of four bearing companies such as Sumitomo and other Japanese bearing companies.
On September 11, 2014, the anti-monopoly of the automobile industry was connected to the “two cities”: the Hubei Provincial Price Bureau imposed a fine of 249 million yuan on FAW-Volkswagen, and sold the seven related monopoly dealers in the relevant market for the previous year. A fine of 1% to 2% was imposed; the Shanghai Price Bureau imposed a fine of 32 million yuan on Chrysler, and imposed a fine of 4% to 6% on the annual sales of the three dealers who reached and implemented the monopoly agreement.
Will become the industry's norm After the above-mentioned enterprises have been subjected to administrative punishment, the industry is finally convinced that the anti-monopoly of the auto industry is no longer "only thunder", but is forming a "storm", gradually sweeping the entire industry.
Thus, "who will be the next company to receive a ticket" has become one of the most concerned topics in the industry.
In general, companies that have been punished for price monopoly in the past year have been “named” by the National Development and Reform Commission. Among them, the whole vehicle companies have even adjusted the price of models or parts before they receive the ticket. During this period, other luxury car companies including Lexus and some Japanese car companies also significantly reduced the price of spare parts.
“Luxury car companies are obviously more likely to become the focus of anti-monopoly investigations. On the one hand, because of the high degree of public concern, the continuous release of zero ratio has also pushed luxury cars to the front of anti-monopoly; on the other hand, compared to other models, luxury The car's profitability is higher, which has caused the luxury car companies to have more control over the dealers, and it is more likely to generate monopolistic behavior." Zhongshi, a well-known commentator in the automotive industry, said, "and the parts are both upstream of the automobile industry ( The important component of manufacturing is the main source of profit for downstream (after-sales maintenance), and it is also the 'high-incidence' field of monopolistic behavior."
Combined with the monopoly investigation of luxury car prices conducted by various departments and the monopoly investigation of auto parts, it seems that luxury cars and parts are still in the “window” of anti-monopoly work.
The next ticket will be "who is falling". There is no final conclusion. The only certainty is that under the overall background of deepening market-oriented reforms, the auto industry will face major changes such as policy adjustments and restructuring. One of the conditions for anti-monopoly work will still be carried out in a near-normal way, and it is still far from the military.

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