INVISTA Releases Differential Fiber Growth Strategy

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Chinese dried according to Reuters INVISTA vision and growth strategy, the company's apparel business January 11 issued a committed implementation of differentiated fiber products in the Asia-Pacific strategy. The content of this strategy is to make use of current and future investments to achieve greater growth in the business of LYCRA fibers and LYCRA HyFit fibers after 2013. The strategy also includes the establishment of the INVISTA China Textile Application Research Center in Qingpu, Shanghai and the construction of a new special fiber production line at the Tuas plant in Singapore.

It is understood that after the implementation of the spandex brand key strategy, INVISTA will sell its 50% stake in four joint ventures in Lianyungang, China Dujiang Spandex Spandex Co., Ltd. in China. After withdrawing from the investment in the joint venture, INVISTA will develop more differentiated spandex fiber products with better capital and resource utilization.

Dan Kotkin, Executive Vice President of Invicta’s apparel business in the East Region, said: “We will stick to our commitment and continue to produce high-quality spandex products for Chinese customers. At the same time, we will further develop our spandex business in China by exploring new investment opportunities.”

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