Forecast: 2011 lighting lighting industry development trend
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January 09 18:08:24, 2019
In 2010, the master of dimming died; the "Macao gamble" incident; NVC listing in Hong Kong; Op Lighting illuminates the Expo; the property market is pressing, the lighting industry is under pressure and so on. The most noteworthy is that home appliance companies have entered the lighting industry one after another. It is understood that TCL, Skyworth, Konka and other home appliance companies have entered the lighting industry; Midea Group has acquired high-profile lighting of Guizhou lighting, and built a new lighting base in Jiangxi. . Of course, the most important thing in the lighting and lighting industry belongs to the rise of the lighting monopoly market, the Light Nest, the Hanlai Lighting City, the Brilliant Lighting City, the Suming Lighting Supermarket, etc., as well as the chain expansion of the home store Red Star Macalline and the Real Home. Lighting consumption has become the third largest building materials industry after home appliances and furniture. The home appliance industry successfully went to the countryside, opened up the rural consumer market, and the lighting followed the lighting monopoly. At present, the domestic second- and third-tier city lighting monopoly market is vacant, and the overall consumption level is accelerating, driving the rise of lighting stores, lighting supermarkets, lighting stores and other stores. Experts predict that the monopoly market will continue to be hot in 2011, and the rural market will become more prominent. The lighting industry is currently in the field of lighting, such as hotels, commerce, landscapes, transportation, etc., which is moving towards an integrated and energy-saving development trend. Of course, this is mainly reflected in the rise of LED lighting, which drives the entire lighting industry to become efficient and low-carbon development. As an important branch of the lighting industry, the home lighting industry has rapidly grown into a mainstream consumer, driven by real estate, furniture, home appliances, and building materials. Lighting has become an increasingly important role in modern home decoration and home decoration life. At present, the ancient town of Zhongshan, China, is the largest production group of domestic lighting, accounting for 60% of the market for lighting fixtures and domestic lighting sales. Lighting lighting industry lighting, lighting accessories, lighting city, lighting wholesale city, as well as lighting stores, plus home stores, so that the lighting industry, whether it is enterprises, or the market is extremely complex, resulting in a variety of lighting industry products, brands, the market The competition is fierce, especially in recent years, the rise of the lighting industry, the overall profit is considerable, so that more and more enterprises, businesses "fall from the sky", huge cake radial division. Brand marketing strategy lighting companies launched CCTV advertising, celebrity endorsements, etc., can directly enhance brand awareness, of course, more important is the product, as well as after-sales service, in the homogenized product market, only professional can be strong. For example, Zhongshan City Focus on Happy Lighting Technology Co., Ltd. brand art lamp master, its professional marketing model, successfully created the success of the art lamp master. It is understood that in 2010, the masters of the art lanterns entered the domestic market, and opened up the market with lighting monopoly and brand chain. With low threshold and franchise policy, they successfully built hundreds of lighting stores in small and medium-sized cities and districts and counties. Through CCTV advertising, magazines, online media and other advertisements, the brand awareness of the art light masters has been greatly enhanced, and the “4S Buy Lights†service has been launched, which has made the art lamp masters popular in the country. Industry Development Trends After the World Climate Conference in Copenhagen in 2009, energy conservation and low carbon have always become the mainstream trends in world economic development. The global incandescent lamp elimination plan, as well as the promotion of energy-saving lamps and the “Ten Cities and Ten Thousand Miles†project, once again reflected the energy saving in the lighting field and the climax of green lighting. In particular, the Guangzhou International Exhibition in 2010 and the LED lighting exhibition in the Guzhen Light Fair will symbolize technology and green LED lighting, and will undoubtedly become the symbol of the lighting industry. However, LED lamps are highly concentrated and have poor diffusivity. If the LED-type lamps are too densely arranged and the design cost is too high, the author believes that energy-saving lamps will be the backbone of home lighting, commercial and industrial lighting in recent years. The advantages of LED lighting energy saving, environmental protection, small size, long life, etc., are generally adapted to various fields, and its market is immeasurable.