On July 3, 2015, Michelin , the world leader in tire technology, held a "Michelin Enterprise Knowledge Lecture" event in Beijing. This seminar covers for the first time the seven product lines of Michelin and introduces Michelin's diverse range of innovative products and services. Since 2003, Michelin's “Michelin Knowledge Lecture” held every year in the country has entered its twelfth year.

2015 Michelin Corporate Knowledge Talk Beijing Station Live Photos

“Michelin is not only the tire brand most familiar to Chinese consumers, but also provides Chinese consumers with quality products and services in the areas of automotive aftermarket services, tourism information and lifestyle.” Philippe, President of Michelin (China) Investment Co., Ltd. Mr. Verneuil) said, "In the 26 years since I entered China, Michelin has continued to innovate and develop, leading the way in the industry. We hope to present a comprehensive Michelin to more people."

2015 Michelin Corporate Knowledge Talk Beijing Station Live Photos

The lecture took the theme of “Campus Cases,” and through the “Michelin University” form, each lecturer, in the capacity of a lecturer on campus, taught the Michelin passenger car tires and cards in a lively and intelligent language. Bus tires, construction machinery tires, aircraft tires, agricultural tires, maps and guides for Michelin, Michelin Lifestyle, and many other product line contents were shown to the listeners. The China Truck Network reporter had the privilege of participating and revisiting a campus dream.

Mr. Zhang Zhen, Director of Michelin Brand and Communication, delivered a speech

In addition to the tires of passenger cars and trucks and buses that are closely related to the lives of the general public, Michelin also demonstrated innovations in three types of special tires for aircraft tires, construction machinery tires, and agricultural tires, and also included the non-tire business of Michelin China. As a leader in the tire industry in the world, Michelin always adheres to technological innovation and continues to achieve numerous technological breakthroughs in the industry. The near-zero-growth technology of aircraft tires has greatly increased the life of tires; construction machinery tires have succeeded in manufacturing the world’s largest specifications of construction machinery tires with a diameter of 4.03 meters with its industry-leading technology, helping customers to successfully complete their operational goals. The tire radial tyres and ultra-low-pressure technology tires for agricultural tires are excellent at protecting the soil and saving fuel, effectively helping farmers all over the world to improve their agricultural equipment productivity and work efficiency.

It is worth mentioning that Michelin's service innovation is everywhere and plays an important role outside the tire business. The Chigascar service network for passenger cars launched O2O solutions in February this year. Michelin maps and tourist guides, Michelin lifestyle products have brought peace of mind, comfort and convenience to consumers around the world for many years.

The China Truck Network reporter also learned that this Beijing Railway Station is the first stop for the “Michelin Enterprise Knowledge Lecture” and will be held in Shanghai and Guangzhou in the future to allow more users to understand the full Michelin.

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