The Agricultural Machinery Industry Development Policy has been implemented. The "Agricultural Industry Development Policy" bulletin shows that in the next few years, China will further strengthen the construction of e-commerce network in the agricultural machinery industry, promote the spread of agricultural machinery sales network in the form of e-commerce, and form a variety of mechanisms and a variety of marketing patterns across the country. , Actively promote the common development of production and sales companies.

It is understood that the release of the Agricultural Machinery Industry Development Policy by the Ministry of Industry and Information Technology has elaborated on the development of the agricultural machinery industry in many aspects. Among them, China encourages agricultural machinery companies to merge and reorganize, cultivate agricultural machinery brands with international competitiveness, and support small and medium-sized agricultural machinery manufacturing enterprises to develop in the direction of “specialty, refinement, specialness, and newness”, all of which make agricultural machinery industry people excited. China encourages agricultural production enterprises and sales enterprises to promote the distribution network of agricultural machinery industry through e-commerce and other forms, forms a variety of mechanisms and a variety of modes of marketing in the country, and is also a concern for many agricultural machinery production and sales companies.

According to data from the China National Association of Agricultural Machinery Industry, in the first half of 2011, China’s domestic demand for agricultural machinery and export markets were fully prosperous. The industry’s total industrial output value totaled 105.314 billion yuan, an increase of 33.94% over the same period of last year, and the industrial sales value totaled 101.623 billion yuan. Compared with the same period of last year, the growth rate was 34.24%. The gross output value of the agricultural machinery industry and the output value of industrial sales all maintained a steady growth.

The sound development of China's agricultural machinery industry has given the country more attention to the development prospects of the agricultural machinery industry and has given strong support to the development of agricultural machinery sales channels. Due to the broad regional nature of the agricultural machinery industry's sales, our country supports the expansion of sales channels for agricultural machinery in the form of e-commerce, and it has also become an important key for agricultural machinery production and sales companies to expand their markets.

Analysis of the agricultural machinery industry said that with the implementation of the national “Twelfth Five-Year Plan” to further strengthen the implementation of agricultural machinery modernization policy, China's agricultural machinery industry will usher in a new round of development. With the development of the agricultural machinery industry, how companies expand their sales network, establish channels of agents and establish brands in the vast rural market, e-commerce will become an indispensable choice. Therefore, in the coming years, the agricultural machinery enterprises will seize the mainstream of “e-commerce” and who will occupy an important position in the “big cake” of the agricultural machinery market.